A few tips to help you build a strong brand
The choice of a good color palette is very important in branding. Color isn’t just artistic, it stimulates various emotions and carries with it subconscious association with different things and characteristics.
Visual perception is the primary sense humans have for exploring and making sense of their environment. Colors trigger a diverse set of responses within the cerebral cortex of the brain and throughout the central nervous system. The proper perception of color has been one of the key drivers of human evolution. If color is that important to human evolution, just think how important it is to building the value of your brand.
Give your brand a Character, a little personality that will help your brand define what it stands for.
A few questions to ask yourself when building your brand:
- What do you want your audience to see or feel when they connect with your brand?
- If your brand were a car/magazine/public personality/music genre, what would it be?
- What colors, textures and visual components do you connect strongly with when you think of your brand?
- What are some of the words that come to mind when people think/ see your brand?
When building your brand, what kind of feelings and emotions do you want people to associate with your brand.
Emotional triggers that might affect how people feel about your brand and their decisions to purchase your branded products and services can be both negative and positive.
In order to create a successful brand you need to make it vibrant, imaginary and exciting.