Tag: florida branding

You can define this subject in many different ways, but you can start by understanding that through branding, you are essentially communicating the personality of your company.

Branding is more than a logo. It’s more than a website. It’s more than a business card. It’s more than the colors and typefaces you choose to represent your company. Your brand is your voice in the marketplace, and it is your proposition for disruption. It is your opportunity to create something with lasting impact. It is how you tell your story, and it is absolutely key to your success and your survival.

A strong brand means business.

According to Entrepreneur.com
Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .

An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

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Featured on the Tampa Bay Business Journal

We are proud and happy to have been featured next to businesses such as BMW, Gold and Diamond Source, Tampa Bay Business Journal and Peroni as one of the featured sponsors for the 7th Annual Tampa Chillounge Night.

What do we do for Chillounge Night? We create all of their marketing pieces (ads, web banners, website, event map, social media marketing, Facebook event invite graphics, logo wall, logo, flyers, banners) for the awaited 7th Annual Chillounge Night hosted at Curtis Hixon Park. There were about 2500 people at this event and we are very proud to have played a small part of this.

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A few tips to help you build a strong brand

The choice of a good color palette is very important in branding. Color isn’t just artistic, it stimulates various emotions and carries with it subconscious association with different things and characteristics.Continue Reading..


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We listen and learn as much as possible about your company’s unique story.
We clarify goals, budget and timing.
727-385-4492 | patty@inkgraphicsonline.com


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