Category: Ink Graphics

You can define this subject in many different ways, but you can start by understanding that through branding, you are essentially communicating the personality of your company.

Branding is more than a logo. It’s more than a website. It’s more than a business card. It’s more than the colors and typefaces you choose to represent your company. Your brand is your voice in the marketplace, and it is your proposition for disruption. It is your opportunity to create something with lasting impact. It is how you tell your story, and it is absolutely key to your success and your survival.

A strong brand means business.

According to
Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .

An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

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Featured on the Tampa Bay Business Journal

We are proud and happy to have been featured next to businesses such as BMW, Gold and Diamond Source, Tampa Bay Business Journal and Peroni as one of the featured sponsors for the 7th Annual Tampa Chillounge Night.

What do we do for Chillounge Night? We create all of their marketing pieces (ads, web banners, website, event map, social media marketing, Facebook event invite graphics, logo wall, logo, flyers, banners) for the awaited 7th Annual Chillounge Night hosted at Curtis Hixon Park. There were about 2500 people at this event and we are very proud to have played a small part of this.

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Understanding; Marketing, Graphic Design, Website Development and Branding

Great marketing solutions combine various ideas into a cohesive, aggressive, engaging strategy for businesses just like yours. These ideas can include logo design and website development. You can also find these strategies looking to the demands and opportunities that are inherent in concepts like branding and graphic design.

In the end, a truly beneficial relationship with a marketing company often needs to touch on all four of these things. More to the point, these things need to be defined, combined, and executed in a fashion that will allow your business to benefit and profit. This relationship needs to consider long-term and short-term demands.

To that end, it can be extremely useful to understand the basics of logo design and website development. The same can be said for graphic design and branding. All of these elements are unique, but all of them also require the presence and appreciation of the others, in order to be truly effective.

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Our marketing has paid off and you find yourself calling a company called Ink Graphics for a very important project. The beginning of your business, your baby, your brand, your life’s passion. You are starting the branding or re-branding process and you have an idea inside your head of what you want this (logo) to look like but you are not sure about what that is yet. After our first initial phone conversation we start working on a proposal that delineates time lines and pricing for this project.

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Having a great business card is the cheapest most valuable investment you could do for your business. It only takes a potential client a few seconds to look over your card. Make sure you make a good first impression.
Having the correct information is a must. You should always include a website, e-mail address, a phone number and an address if available.

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Patricia Filomeno, an artist and a business owner of a successful full service marketing firm, Ink Graphics located in Palm Harbor, FL has recently launched a new community exclusively for businesses located on US 19, Florida.Continue Reading..


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We listen and learn as much as possible about your company’s unique story.
We clarify goals, budget and timing.
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