Have you ever thought about what your business stands for?
A great way to win the hearts and minds of potential customers is to create a Brand Manifesto (slogan).
Consider your customers – Who are they and what are their biggest passions?
Nike understood its sporty audience were active, driven and motivated so their brand slogan” ‘Just do it’ perfectly captured a shared view.
Apple’s manifesto totally supports their brand slogan “Think different” and it’s communicated in everything they do. They’re renowned for innovation, pushing the boundaries and challenging the impossible.